How mature is your organization in all things coaching? Just getting started? Somewhere in between? World-class?
Take the 4C Coaching Maturity Model to find out!!Select the statements that describe your organization and enter a score from 1–4 for each row. On a smaller screen, scroll across the assessment to see every column.

Coaching Maturity Assessment

Marketing, Level 1 — Casual: Coaching has little/no awareness in our organization.Coaching has little/no awareness in our organization.

Marketing, Level 2 — Conditional: Coaching seen as “fix it” for troubled leaders in our organization.Coaching seen as “fix it” for troubled leaders in our organization.

Marketing, Level 3 — Coordinated / Centralized: Coaching generally seen as positive investment for leaders.Coaching generally seen as positive investment for leaders.

Marketing, Level 4 — Coaching Culture: Coaching - in all forms - is widely valued in our organization.Coaching - in all forms - is widely valued in our organization.

Marketing score, 1 to 4 *

Menu, Level 1 — Casual: We don’t have any substantive coaching offerings at this time.We don’t have any substantive coaching offerings at this time.

Menu, Level 2 — Conditional: 1:1 Traditional executive coaching assignments1:1 Traditional executive coaching assignments

Menu, Level 2 — Conditional: Coaching skills training for leadersCoaching skills training for leaders

Menu, Level 2 — Conditional: AI-only coachingAI-only coaching

Menu, Level 3 — Coordinated / Centralized: Internal coaches (who also do other work)Internal coaches (who also do other work)

Menu, Level 3 — Coordinated / Centralized: Coaching is added to ongoing leadership development programmesCoaching is added to ongoing leadership development programmes

Menu, Level 3 — Coordinated / Centralized: App-based coaching for non exec leadersApp-based coaching for non exec leaders

Menu, Level 4 — Coaching Culture: Team coachingTeam coaching

Menu, Level 4 — Coaching Culture: Group coachingGroup coaching

Menu, Level 4 — Coaching Culture: Internal coaches (who ONLY coach)Internal coaches (who ONLY coach)

Menu, Level 4 — Coaching Culture: AI-augmented human coachingAI-augmented human coaching

Menu, Level 4 — Coaching Culture: What else?What else?

Other coaching offerings

Menu score, 1 to 4 *

Management, Level 1 — Casual: Coaching tends to be ad hoc; management of coaching is very decentralized.Coaching tends to be ad hoc; management of coaching is very decentralized.

Management, Level 2 — Conditional: Coaching is managed by business unit HR or centrally; some coaching takes place outside our view.Coaching is managed by business unit HR or centrally; some coaching takes place outside our view.

Management, Level 2 — Conditional: We track coaching with Excel spreadsheets.We track coaching with Excel spreadsheets.

Management, Level 3 — Coordinated / Centralized: Coaching is managed centrally in our organization.Coaching is managed centrally in our organization.

Management, Level 3 — Coordinated / Centralized: We use a coaching management software.We use a coaching management software.

Management, Level 4 — Coaching Culture: We have established a Coaching Center of Excellence (CCoE) which oversees all aspects of coaching in our organization.We have established a Coaching Center of Excellence (CCoE) which oversees all aspects of coaching in our organization.

Management score, 1 to 4 *

Measurement, Level 1 — Casual: We don’t do any measurement of coaching assignments.We don’t do any measurement of coaching assignments.

Measurement, Level 2 — Conditional: We ask the coachee, and/or their boss, if the assignment was successful.We ask the coachee, and/or their boss, if the assignment was successful.

Measurement, Level 3 — Coordinated / Centralized: We run a customer satisfaction type measurement following assignments.We run a customer satisfaction type measurement following assignments.

Measurement, Level 3 — Coordinated / Centralized: We use some form of multi-rater measurement to determine assignment success.We use some form of multi-rater measurement to determine assignment success.

Measurement, Level 4 — Coaching Culture: We operate aggregated company-wide coaching dashboards.We operate aggregated company-wide coaching dashboards.

Measurement, Level 4 — Coaching Culture: We are linking coaching to return-on-investment measures.We are linking coaching to return-on-investment measures.

Measurement score, 1 to 4 *

Members, Level 1 — Casual: Leaders/HR find their own coaches.Leaders/HR find their own coaches.

Members, Level 2 — Conditional: Individual HR selects coaches for use in our organization.Individual HR selects coaches for use in our organization.

Members, Level 3 — Coordinated / Centralized: Coaching selection is done centrally, and we have company-wide standards for coach qualification.Coaching selection is done centrally, and we have company-wide standards for coach qualification.

Members, Level 3 — Coordinated / Centralized: We meet with our cadre regularly and 2 way learnings are shared.We meet with our cadre regularly and 2 way learnings are shared.

Members, Level 4 — Coaching Culture: We treat our coaching cadre as strategic partners.We treat our coaching cadre as strategic partners.

Members, Level 4 — Coaching Culture: In person coach gatherings for internals and externals.In person coach gatherings for internals and externals.

Members, Level 4 — Coaching Culture: We constantly evaluate and upgrade the quality of our coaches.We constantly evaluate and upgrade the quality of our coaches.

Members score, 1 to 4 *

What are your coaching practice goals for the next year?

Total score

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