Coaching Maturity Assessment

How mature is your organization in all things coaching? Just getting started? Somewhere in between? World-class?Take the 4C Coaching Maturity Model to find out!!

INSTRUCTIONS: For each category, select the statement(s) that best describe your organization. Then enter one score from 1–4 in the Score field at the far right of that category row.On smaller screens, swipe across to reach the Score field.

Coaching Maturity Assessment: Casual, Conditional, Coordinated / Centralized, and Coaching Culture. Adapted from Mastering Executive Coaching (2019), Passmore, Underhill, and Goldsmith, pages 178–193.

Marketing, Level 1 — Casual: Coaching has little/no awareness in our organization.Coaching has little/no awareness in our organization.

Marketing, Level 2 — Conditional: Coaching seen as “fix it” for troubled leaders in our organization.Coaching seen as “fix it” for troubled leaders in our organization.

Marketing, Level 3 — Coordinated / Centralized: Coaching generally seen as positive investment for leaders.Coaching generally seen as positive investment for leaders.

Marketing, Level 4 — Coaching Culture: Coaching - in all forms - is widely valued in our organization.Coaching - in all forms - is widely valued in our organization.

Enter Marketing Score (1–4) *

Menu, Level 1 — Casual: We don’t have any substantive coaching offerings at this time.We don’t have any substantive coaching offerings at this time.

Menu, Level 2 — Conditional: 1:1 Traditional executive coaching assignments1:1 Traditional executive coaching assignments

Menu, Level 2 — Conditional: Coaching skills training for leadersCoaching skills training for leaders

Menu, Level 2 — Conditional: AI-only coachingAI-only coaching

Menu, Level 3 — Coordinated / Centralized: Internal coaches (who also do other work)Internal coaches (who also do other work)

Menu, Level 3 — Coordinated / Centralized: Coaching is added to ongoing leadership development programmesCoaching is added to ongoing leadership development programmes

Menu, Level 3 — Coordinated / Centralized: App-based coaching for non exec leadersApp-based coaching for non exec leaders

Menu, Level 4 — Coaching Culture: Team coachingTeam coaching

Menu, Level 4 — Coaching Culture: Group coachingGroup coaching

Menu, Level 4 — Coaching Culture: Internal coaches (who ONLY coach)Internal coaches (who ONLY coach)

Menu, Level 4 — Coaching Culture: AI-augmented human coachingAI-augmented human coaching

Menu, Level 4 — Coaching Culture: What else?What else?

Other coaching offerings

Enter Menu Score (1–4) *

Management, Level 1 — Casual: Coaching tends to be ad hoc; management of coaching is very decentralized.Coaching tends to be ad hoc; management of coaching is very decentralized.

Management, Level 2 — Conditional: Coaching is managed by business unit HR or centrally; some coaching takes place outside our view.Coaching is managed by business unit HR or centrally; some coaching takes place outside our view.

Management, Level 2 — Conditional: We track coaching with Excel spreadsheets.We track coaching with Excel spreadsheets.

Management, Level 3 — Coordinated / Centralized: Coaching is managed centrally in our organization.Coaching is managed centrally in our organization.

Management, Level 3 — Coordinated / Centralized: We use a coaching management software.We use a coaching management software.

Management, Level 4 — Coaching Culture: We have established a Coaching Center of Excellence (CCoE) which oversees all aspects of coaching in our organization.We have established a Coaching Center of Excellence (CCoE) which oversees all aspects of coaching in our organization.

Enter Management Score (1–4) *

Measurement, Level 1 — Casual: We don’t do any measurement of coaching assignments.We don’t do any measurement of coaching assignments.

Measurement, Level 2 — Conditional: We ask the coachee, and/or their boss, if the assignment was successful.We ask the coachee, and/or their boss, if the assignment was successful.

Measurement, Level 3 — Coordinated / Centralized: We run a customer satisfaction type measurement following assignments.We run a customer satisfaction type measurement following assignments.

Measurement, Level 3 — Coordinated / Centralized: We use some form of multi-rater measurement to determine assignment success.We use some form of multi-rater measurement to determine assignment success.

Measurement, Level 4 — Coaching Culture: We operate aggregated company-wide coaching dashboards.We operate aggregated company-wide coaching dashboards.

Measurement, Level 4 — Coaching Culture: We are linking coaching to return-on-investment measures.We are linking coaching to return-on-investment measures.

Enter Measurement Score (1–4) *

Members, Level 1 — Casual: Leaders/HR find their own coaches.Leaders/HR find their own coaches.

Members, Level 2 — Conditional: Individual HR selects coaches for use in our organization.Individual HR selects coaches for use in our organization.

Members, Level 3 — Coordinated / Centralized: Coaching selection is done centrally, and we have company-wide standards for coach qualification.Coaching selection is done centrally, and we have company-wide standards for coach qualification.

Members, Level 3 — Coordinated / Centralized: We meet with our cadre regularly and 2 way learnings are shared.We meet with our cadre regularly and 2 way learnings are shared.

Members, Level 4 — Coaching Culture: We treat our coaching cadre as strategic partners.We treat our coaching cadre as strategic partners.

Members, Level 4 — Coaching Culture: In person coach gatherings for internals and externals.In person coach gatherings for internals and externals.

Members, Level 4 — Coaching Culture: We constantly evaluate and upgrade the quality of our coaches.We constantly evaluate and upgrade the quality of our coaches.

Enter Members Score (1–4) *

What are your coaching practice goals for the next year?

Total score

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