Ave Peetri PCC, ACTC

Location: Estonia

Ave Peetri is an international executive coach with 11+ years of experience guiding leaders and organizations across Europe, the Middle East, and North America. With an MBA from the Norwegian School of Management and a decade-long career at The Coca-Cola Company in both the U.S. and Europe, Ave brings a strong corporate foundation. She later served as CEO of multiple companies and founded two businesses, one of which was acquired. Combining her leadership background with coaching expertise, she supports CEOs, senior executives, and entrepreneurs in strategic leadership, team development, and business growth.

Notable Engagements

• Transformed a senior leadership team in manufacturing by strengthening executive presence, alignment, & cross-functional collaboration during strategic change.

• Coached a site general manager to shift from tactical operations to strategic leadership, improving organizational direction & team performance.

• Guided a telecom marketing GM to enhance executive presence & navigate internal conflict, resulting in more effective stakeholder communication.

• Supported a real estate director’s transition into senior leadership, building confidence & decision-making capability.

• Developed a conference services director’s leadership capacity, helping the team scale operations more effectively.

• Advised a tech startup CEO on scaling the company & building a high-performing leadership team through strategic delegation & vision-setting.

Client List

Ave Peetri has worked with a range of clients across the Middle East and Canada, including OOCEP, OMIFCO, the National CEO Program, Takatuf, Sohar Aluminium, and the Ministry of Labour’s leadership development program in Oman. In Canada, she has partnered with U-Technology, Identity Marketing Group, TeaMonde, and Champion Concrete.